The Importance of an Author Platform
If you are serious about your writing career then you need an author platform. An author’s platform is critical for their success. Your writing needs a place to call home and the author platform is just that.
The Platform
So, I guess you’re wondering what exactly an author platform is. Well, simply put, an author platform is a website that readers can find an author and buy their work. This will act as the central hub for all of your online activities as a writer. The idea is to reach as many people in the author’s target audience as possible and funnel that traffic back to the website.
Letting people know you exist
What many authors don’t know is that they should have their platforms built way before they even write their books. The idea behind this is that you need to let people know you exist before you write your book so that you’ll have an audience to sell the book to once it’s written. This way you aren’t struggling for sales when you finally launch the book. You’ll be selling books right out of the gate.
Catching the Eye of a Traditional Publisher
If your dream is to become published through a traditional publisher you need a healthy author platform with a considerable following to even catch the eye of a traditional publisher. If you have no online presence it’s safe to say you won’t be a good investment for them.
Credibility
It’s important as a non-fiction author that you establish your credibility in your field and an author platform does just that. The larger your platform grows the stronger your credibility and influence will grow.
Conclusion
An author platform is the foundation for an author’s success and should be established months, if not years, before the launch of their books.
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